Prismacolor Campaign

In this final pitch presentation for my Prismacolor social media campaign, I explain the overall goals for the organization, outline some key findings from my research, pitch my campaign idea, present the SMART goals, key metrics, and the costs of the campaign. But how did I get here?

To start, I found Prismacolor’s social media and noticed it was lacking a lot. The only type of content they posted was user-generated colored pencil pieces that were posted by other artist. I did a deeper dive into researching their social media presence, especially in comparison to their competitors. I identified a lot of areas for improvement and came up with some content strategies that would help build up their social media presence more as well as help to build more of a community on their pages. Prismacolor is a high-end, well valued art brand, but their social media does not reflect that. They do not show what that values are, how they products are useful, or even all of their products. In fact, their Instagram only shows their colored pencils and the work created with them. A consumer might not even know that Prismacolor sells other products. Prismacolor has the opportunity to step up and be a leader in the art social media space.

A perfect way to launch that deeper community and connection is through the social media campaign I created called #MyPrismaStory. For the campaign, I wanted highlight the brand’s values, as well as create a community for them based on the love of art and creativity that the brand and their consumers share. To learn more about my campaign, please check out my pitch video above!